For developers and housebuilders
The digital platform that brings your development to life — and makes buyers want it — long before the site is finished.
The problem
Most new developments reach the market either too early or too late. Too early, while the scheme is still hard to grasp. Too late, once much of the margin, the time and the opportunity has already been spent.
The solution
The digital platform built for your development is not just another website.
It is where the buyer meets the property in its finished form: complete, furnished, walkable and ready to be chosen.
Here they no longer have to picture how the rooms will look, how much space they will have or what the place will feel like once the hoardings come down: they can see the scheme, explore the interiors, move through floor plans, renders, films and virtual tours, and understand the value of the development long before they ever set foot on site.
The platform becomes the heart of the sales experience — devoted to your development and nothing else.
Not a generic listing lost among thousands of other properties on the usual portals.
Original design
Immobilads
Original design
Immobilads
Original design
Immobilads
What you get
We put your scheme on screen.
Every project becomes a cinematic sequence: details that surface, light that leads the eye, people who actually live in the spaces.
Your development stops looking like an architectural render to be decoded, and starts looking like a home already lived in — elegant, and worth wanting.
A short film buyers can see themselves in, long before the first brick.
Exteriors, furnished interiors and views of the finished scheme, indistinguishable from photography.
A cinematic sequence where detail, light and people bring your development to life long before it is built.
Buyers step inside the rooms, explore the spaces and feel the light as if everything were already standing.
Navigable plans for comparing layouts, aspects and availability across every unit.
Dual exposure: campaigns dedicated to your scheme, plus the reach of the Immobilads channels.
Real, hand-picked furniture and open houses in the show apartments, in keeping with the mood of the renders.
Case study
Six A4 energy-class apartments
For Lingotto District we built the whole ecosystem: renders of the interiors and the courtyard, a ground-floor virtual tour, interactive floor plans for every layout, and a dedicated platform with a video presentation. The result: buyers who arrive at the appointment having already chosen their unit.
Visit the platform →↑ Explore the real Lingotto District virtual tour: this is exactly what your buyers will experience.
The upside
Every unit gets direct visibility from the budget behind its own platform, and indirect visibility — entirely at our expense — from the Immobilads channels.
We present every property two ways — bare, or furnished and ready to live in, with furniture that can genuinely be bought. For the seller, that means a higher perceived value.
We build and promote the finished, fully staged property before it actually exists — without burning through margin, time and opportunity.
We take on only a few selected schemes, and we don't stop at the open house: we stay with you until the final apartment is sold.
Frequently asked
Yes, and in the most mature property markets it is the norm. The condition is that buyers can see and experience the finished apartment: photorealistic renders, 3D virtual tours and interactive floor plans take the guesswork out of it and, with it, the doubts that stall a purchase.
As early as possible, ideally while it is still on the drawing board. Every month of construction without sales carries a financial cost: selling off-plan means taking deposits and signing contracts while you build.
Yes. We are based in Turin, but digital platforms, 3D content and campaigns work anywhere; for surveys, filming and open houses the team comes to your site.
No. We build the marketing ecosystem that generates qualified enquiries and desire around the scheme. We are happy to work alongside your own sales team or the agency handling negotiations.
Every proposal is tailored and priced after a free review of the scheme: the number of units, the content required and the length of the campaigns all shape the investment. Submit your project and you will have our assessment within three working days.
Let's begin
Get in touch and see how we would take it to market before the site is finished.
Let's work together →